Microsoft Lumia 950: It Could Be Better

The Lumia 950 is Microsoft's attempt to turn your phone into something like a full-on Windows PC. It is built to move you to the next level of worker productivity. Unfortunately it comes up a little short.

The first Windows 10 device is designed to extend the benefits of the Windows experience to the smart phone. The goal is to use the phone to power a desk type experience to a monitor. This includes syncing office documents and photos across all your devices and connecting with the Windows store so your favorite apps, game, music and video are all in one place.

On the plus side, the phone does have a nice quad HD display, 5.2 inches, 564 pixels per square inch. USB-C for fast charging and a large capacity battery. The attractive display is easy to read outdoors. It is scratch resistant with a strong display glass.

Photo quality is on-par with the best smartphones. "Rich Capture" provides a triple LED natural flash. You can adjust the color saturation levels of bright or dark areas. A 20 MP sensor attempts to effectively eliminate motion blur. The quality camera image holds up even in low light.

The phone is constructed of plastic, a negative for some. The battery can be removed and it does has a microSD card slot which many phones do not. The Cortana voice assistant is also included.

Microsoft's secret sauce to all this is the Windows Continuum. The goal is to connect your Lumia 950 to a Microsoft Display Dock and use it with an external monitor, keyboard and a mouse. Office apps and Outlook can be scaled up to create a big screen optimized work environment. The idea is maintain productivity even without a laptop.

The Continuum feature is not really available in Android or iPhone devices. It will take some finesse to get it set up and some experimentation with the right type of cables etc. to make it work.

Once you have it together and working, whether it be in a hotel room or conference area, you can share a PowerPoint presentation or a video on large screen. When done you can undock your phone. Then you can resume working on the same project in a matter of minutes.

Many report problems with typing on the device. Automated spell check is not available. It will take longer to correct errors.

Windows 10 brings a few other additions to the Lumia 950. One is Windows Hello, now in beta mode. Hello is iris-scanning recognition software. It works by just starting into the phone.

App selection for a Windows phone still remains challenging. The platform is not supported by Google. Those who rely on Gmail, Google Maps, Google Drive, and Google Docs will have to find third party applications or go directly to the web for usage.

Pricing starts at $ 550 in the US and will be determined by carrier. A larger 5.7 "inch XL version is scheduled to be introduced later and will cost more.

The 950 is a good start for Microsoft to bring more productivity to the smart phone, but not the end result many were expecting. Unfortunately the design is not really anything new, Continuum set-up can be challenging, and a lack of apps is troublesome.

Windows fans may seize the opportunity to jump on the Lumia bandwagon and work through some of the phone's shortcomings.

Others will wait until Microsoft fixes some of the inherit problems with not only the phone but the Continuum system itself before giving it a more serious look.

Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

What To Anticipate From SEO In 2015

Often times a year search engine optimization may have changes created to it. Constant algorithm changes from Google have ensured new techniques are needed all the way for SEO purposes. Fresh optimization strategies are typically rising. Anyone who wants to be a professional inside the SEO process is dedicated to constant learning so as to keep track of the modifications.

So what on earth trends will shape SEO's future in 2015? Some of the changes that began in 2014 continue to evolve, allowing for better website optimization and more effective internet marketing techniques.

Mobile Optimization is a Growing Section of the Future

Companies have an excellent ability to improve SEO positioning by optimizing their websites for mobile browsers, such potential will never be fulfilled if companies have not made the desired optimization.

Statistically, four-fifths of clients in America buy online via smart phone. The truth is, in 2014 mobile browsing actually overtook desktop computer usage. The prevalence of smart phones, including tablets and smartphones, will probably still increase. Because of this 2015 will clearly become the year of mobile design.

It has all come down to get responsive pages how the target market can appreciate and value. Similar to other online interactions, mobile users are looking for a confident experience, but this require is particularly critical. Few mobile visitors will return to a web site that's anything less than perfectly functional.

Keywords: Not As Important As They Was Once

In past years, keywords were a central focus for online content. In the last couple of years, this has changed rather dramatically.

In the future, the entire connection with visitors, in addition to quality content, will help towards building an online reputation. Keyword density has ceased to be a determining consider search engine ranking. It now will depend on the caliber of that content and the way much relevant information it really provides.

Nowadays, people aim to develop more personal relationships with websites and brands. Among the finest ways to attain this goal is through excellent content. Premium quality, well-written and different content results in higher engagement with readers. Consequently, the better time spent exploring a web site, the higher the influence on internet search engine positioning will probably be.

Multimedia Content Gets To Be More Important

Multimedia has developed into a SEO state in the modern age and certainly will continue to be so together with traditional text.

For modern, fast-paced Online users, multimedia features (not merely videos but also slide shows and infographics) represent an excellent way to skim a site's message quickly. Consequently, individuals are drawn to images, videos, infographics and slide shows, in contrast to large bodies of text.

Using multimedia content is the best way to entice website visitors to stay on the webpage. Every video has the chance of going viral. Videos are widely shared on social networking. When content gets a lot of likes and shares, it gives a different way of growing rankings because search engine listings also now consider social signals within their algorithm.

Anyone not aboard with multimedia content needs to give it a try in 2015. This is certainly the best way to see massive improvements with search engine ranking positions.

SEO has changed to be greater portion of a content, and viewer experience oriented technique. The websites that may do the best in 2015 are the types offering visitors together with the information, features and merchandise they seek. The quantity of individuals looking for information online will keep growing now and in to the future. To make use of this market, be aware of the most recent SEO and marketing trends to ensure some pie will be had.